On Location Brand Shoot
A well-executed photoshoot is a powerful tool for capturing the essence of a brand or individual. While both on-location branding sessions and studio portraits offer unique opportunities to communicate identity and purpose, on-location shoots have a clear edge in truly showcasing a brand’s uniqueness.
On-location branding photos allow businesses and professionals to craft a narrative within real-world settings that naturally resonate with their audience. By incorporating elements of the environment, these sessions add layers to the brand story that can’t be replicated in a studio. Additionally, on- location shoots offer the flexibility to curate every aspect of the scene to match the specific look, feel, and color scheme of the brand. This tailored approach ensures that the imagery intentionally depicts the brand, helping people instantly recognize, connect and engage with it. With the added benefit of bringing studio-quality lighting to a planned location, on-location branding photos offer both the controlled, polished look of a studio and the richness of an intentionally curated chosen location. This combination enhances the overall experience with the viewer and contributes to storytelling.
Shot of Moxie captures Theresa Smith-Levin in a theatre backstage stairwell
In contrast, studio portraits, while offering a meticulously controlled environment with perfectly crafted lighting and composition, can often result in images that feel generic. The limited variety of backgrounds in a studio setting may lead to photos that reflect the photographer’s style more than the subject’s brand, potentially diluting the brand’s unique identity. This controlled environment, while polished and may work well for certain industries and professionals, can sometimes hinder the ability to fully express the brand’s essence.
Ultimately, on-location branding sessions provide a more dynamic and engaging approach to storytelling, blending the best of both worlds—controlled, polished lighting and the richness of a real-world setting. This approach can elevate your brand by creating a deeper connection through authentic, visually compelling imagery.
Here are some examples that can help you determine where your next photoshoot should be:
On-Location Shoot: Brand Campaign, Property Showcase, Workspace Tour, Lifestyle Branding Portraits, Documentary Photography, Fashion-forward Street Photography, Action Photography, Social Impact Photography, Event Photography
Studio Shoot:Product Photoshoot, Professional Corporate Style Headshots, Fashion Editorial, Promotional Imagery, Beauty Product Photography, Tech Product Photography, Jewelry and Accessories that require a high-level of light control and reflection control.